This International Women’s Month, we are proud to feature Yetunde Bankole-Bernard (YBB)—a Board Director, Global Speaker, and Identity Coach who has spent over two decades mastering the art of the “Success Blueprint” for both brands and humans.
As the Chief Experience Officer at The YBB Company and Executive Director at Finchglow Holdings, Yetunde operates at the rare intersection of corporate power and soulful transformation.
The Corporate Blueprint: Leading at Scale
Yetunde’s professional foundation is built on over 20 years of expertise across brand strategy and communication leadership. In her role at Finchglow Holdings, she oversees Corporate Communications and Brand Experience across six distinct companies in the aviation and travel sectors.
Her track record includes high-stakes strategy work for some of the world’s most iconic brands, including British American Tobacco, Unilever, Procter & Gamble, and MTN. She doesn’t just manage brands; she architects experiences that drive customer-centered storytelling and organizational innovation at scale.
The Identity Architect: The YBB Company & Reinvention
Through The YBB Company, a leading reinvention agency, Yetunde helps leaders and forward-thinking individuals navigate the complex waters of identity shifts and brand evolution. As a certified MBTI practitioner and corporate image consultant, she believes that true influence begins with internal clarity.
Her signature programs, such as Find Your Next Self and Magnetism10X, provide a roadmap for those looking to:
Unlock Authentic Essence: Aligning personal truth with professional performance.
Master Executive Presence: Sharpening communication and leadership clarity.
Own the Narrative: Ensuring that how a leader is perceived matches their actual impact.
Recall for Men: A Legacy of Empowerment
Yetunde’s vision for identity extends beyond corporate walls. As the founder of Recall for Men, she leads a growing community of over 3,500 young men. This initiative is a testament to her commitment to holistic societal growth, with a focus on leadership and personal development for the next generation of men.
Elite Leadership and Global Influence
A Fellow of the Institute of Management Consultants and a founding member of GAIA Africa, Yetunde is a recognized authority in elite business circles. She helps organizations strengthen their internal and external perceptions by clarifying brand narratives and driving adaptability in a future-ready world.
Whether she is guiding a C-suite executive through a career pivot or leading an aviation conglomerate through a marketing transformation, Yetunde Bankole-Bernard remains the definitive voice on what it means to lead with intention, clarity, and magnetism.
This feature is for educational and informational purposes only. All third-party sources are credited and used in line with fair use.
