Recruiting is often associated with resumes, job boards, phone screens, and paperwork. But as the job search becomes increasingly shaped by content, community, and personal branding, the profession is becoming something else entirely.
Kristi Kennebrew is building her career at the centre of that shift.
A Recruitment Marketing Advisor at Federal Express Corporation in Dallas, Texas, Kristi has developed a professional profile that brings together technical recruiting, influencer marketing, career education, and brand strategy. Her work reflects a modern approach to hiring, one where traditional sourcing is strengthened by storytelling and where the job search itself becomes something people can be taught to navigate with confidence.
Her career is particularly notable because of the people she has chosen to serve. From engineers at some of the biggest names in technology to nontraditional job seekers trying to break into the industry, Kristi has consistently positioned herself where opportunity and access matter most.
Kristi’s early path illustrates just how far her career would eventually travel from where it began.
She earned her bachelor’s degree in Kinesiology and Health from The University of Texas at Austin, a starting point that had little to do with software engineers or applicant tracking systems. Her first professional chapter took shape in sales and business development at Oracle, first as a Sales and Business Development Consultant, and later as a Deal Progression Specialist.
This is important because that early work was built on quotas, deadlines, and constant relationship building. It taught her how to read what people needed quickly, how to build trust under pressure, and how to close the gap between where someone stood and where they wanted to be.
That instinct would go on to define everything she built next.
When Kristi joined Google as a Technical Talent Sourcer in Austin, she began applying those same instincts to an entirely different kind of relationship, the one between a company and the people it hopes to hire. Working closely with engineering teams, she helped guide software engineers through the offer process, treating each candidate not as a line item in a pipeline, but as a person navigating something difficult and uncertain.
Her attention to that experience, not just the outcome, became something colleagues noticed and something she carried with her long after she left.
From Google, Kristi moved to Microsoft, where she spent more than two years across multiple roles, first as a Technical University Recruiter helping interns and recent graduates find their footing in software engineering, and later as a Technical Talent Sourcer building diverse pipelines for the broader engineering organization.
For Kristi, every accepted offer represented something larger than a filled role. It meant someone had found their way into a career capable of changing the direction of their life.
That belief would soon expand beyond the walls of any single company.
Kristi went on to join Salesforce as a Talent Attraction Partner, Tech, using creative sourcing strategies to build pipelines for senior engineering talent and account executives alike. From there she moved to Cisco as a Technical Sourcer focused on machine learning and artificial intelligence, building and maintaining a talent pool of GenAI specialists by attending conferences and engaging directly with online ML and AI communities.
It was around this same period that Kristi’s influence began to extend far beyond recruiting itself.
She stepped into the role of Head of Content Recruiters at PeduL, partnering with Fortune 500 brands including L’Oréal and Unilever to reimagine what recruiting could look like in the age of short form content. Rather than relying solely on job boards, she built social first hiring campaigns that positioned trusted creators as bridges between companies and Gen Z audiences, combining employer branding, storytelling, and conversion focused content to reach candidates where they already were.
This perspective raises a question that runs through much of Kristi’s work: what happens when hiring stops depending on job boards alone and starts depending on trust, community, and content instead?
Her own platform offers one answer.
This is the chapter where the world came to know her as Get Me Hired Kristi. As the founder of that brand, she became a LinkedIn influencer with a clear mission, to be the bridge connecting professionals to their next opportunity, and recruiting teams to innovative hiring tools. She describes herself as a career creator focused on solving problems and providing solutions for her community of professionals, recruiters, and job seekers, whether that means tools, resources, or everyday products.
Much of her energy has gone toward championing nontraditional tech talent, motivating people to recognize and use their transferable skills to grow in their careers. Her belief in that idea runs deep enough that she trademarked the phrase Transferable Skills Are Real, and it resurfaces again in her biweekly series, Tech at Non Tech Companies, a reminder to her audience that opportunity in tech is not confined to Silicon Valley, it is everywhere.
That commitment to education eventually became formal.
Kristi joined the LinkedIn Learning Community as an instructor, sharing a course on networking and mentorship in the workplace, built to help underrepresented communities learn how to form the relationships that open doors. For her, this work is personal. She is committed to helping people from marginalized communities reach their career goals, and she sees a role in tech as a meaningful first step toward building financial freedom for the professionals she serves.
She places particular emphasis on remote and Dallas based opportunities, a reflection of the community she has built around her.
Today, Kristi brings all of that experience into her role as a Recruitment Marketing Advisor at Federal Express Corporation, where she is building the strategy behind attracting and retaining top talent. She leads internal communication projects designed to help recruiters take full advantage of the recruitment marketing tools available to them, so hiring can happen faster and at greater scale.
It is, in many ways, the culmination of everything her career has been building toward.
Kristi is also available for speaking engagements, workshops, and brand partnerships or sponsored content, extending her reach even further into the professional community she has spent her career serving.
By 2025, Kristi Kennebrew had established a professional identity that went far beyond the conventional image of a recruiter.
She had become someone working at the intersection of hiring and influence, technical sourcing and storytelling, corporate strategy and community education.
But perhaps the most compelling part of her journey is the direction her work continues to take. Kristi is not simply building expertise for recruiting as it exists today. Her career reflects an understanding that hiring is changing, and that the professionals who remain relevant are the ones willing to meet job seekers where they are, invest in education, and turn hard won experience into tools other people can use.
Her story is a reminder that the future of hiring will not be shaped by job boards alone. It will be shaped by people who understand both the candidate and the system, who know how to build trust at scale, and who use that understanding to open doors for others.
Kristi is steadily building that kind of career, one where recruiting is not simply about filling roles, but about using knowledge, community, and storytelling to help people find where they belong.
And if her journey so far is any indication, Kristi Kennebrew is not simply adapting to the future of hiring. She is helping shape it.
This blog post is for educational and informational purposes only. All third-party sources are credited and used in line with fair use.
